About Us

Platinum Travel, based in Louisville, Kentucky, was founded by Marlys Swope in 1982, and has been a proud member of Virtuoso, the industry’s leading luxury travel network, since 2000. Through our collaboration with our Virtuoso network, we are able to design the perfect getaway, built to your specifications.

In 2016, Platinum Travel was acquired by The ALTOUR Group, under The Travel Authority banner. This gives us access to the wealth of programs within ALTOUR, including preferred airline and hotel rates. With our worldwide connections, we’re able to offer you the best value for your travel dollar, with an experienced staff dedicated to “exceeding your expectations through excellence, enthusiasm, and ingenuity.